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OUR STORY
It all started with 3 very different dogs... one shared love of treats, comfort and the little moments that make a dog's day.
Reggie, Ned & Lenny aren't just part of the family - they're the inspiration behind every bundle we create. Each of them brings something unique: Lenny's love for good food, Reggie's eye for detail and Ned calm, reassuring presence.
Together they helped shape a simple idea - dog hampers that feel thoughtful, high quality and genuinely special.
We wanted to move away from over complicated, novelty-filled filled boxes and instead focus on what really matters: carefully chosen treats, beautiful presentation and products that both dogs and their owners can feel good about.
Every bundle is curated with the same care we give our own dogs. From taste-testing to final packing, nothing goes without passing the highest standards (mostly set by three very opinionated co-founders!)
At the heart of it, the brand is about celebrating dogs - not just on special occasions, but in everyday moments too. Whether it's a gift, a treat, or just because we believe every dog deserves something made with thought, care and a little bit of love.
MEET OUR
CO-FOUNDERS
REGGIE - CHIEF TASTE TESTER
Reggie is the heart behind every product. With his soft nature and love for all things tasty, he carefully samples each treat to make sure it's not only delicious but worthy of your dog!
LENNY - HEAD OF QUALITY CONTROL
Lenny is small but mighty, and nothing escapes his attention! From the selection of treats to the way each hamper is packed, he makes sure everything feels just right!
He's all about the balance - quality ingredients, thoughtful combinations and beautiful presentation. Lenny ensures every box that leaves is something both dogs and their humans will love!
NED - DIRECTOR OF BRAND & EXPERIENCE
Ned brings the vision together. With his relaxed confidence and natural charm, he represents the lifestyle behind the brand - comfort, care and connection.
He focuses on creating hampers that feel like a treat for both dogs and their owners.
Thoughtfully curated, beautifully put together and always centred around making everyday moments a little more special.